Anna Rósa is a clinical herbalist, CEO, author and an international lecturer. Her products are over a hundred, all made manually. She handpicks all her herbs in the wilderness of Iceland. Anna Rósa channels profit from all her products into Helping Herbs.

Hjörleifur is a jack of many trades. He studied Chinese and Chinese literature at Peking University and has subsequently published a couple of books related to China. Hjörleifur prefers the outdoors to being hemmed in by four walls.

Ingibjörg Birna roots for the well-being of people as well as for positive psychology. She holds master degrees in economics and human resource management, in both focusing on researches on well-being. Ingibjörg Birna is actively promoting philantrophic work, in Iceland as well as in Africa.

Kristrún is an economist by education but has worked in various roles in the financial sector around the world and has also been involved in development projects in countries such as Kenya, India, and Malawi. She strongly believes in empowering aid that focuses on creating sustainable income streams rather than creating a dependency on continuous donations.

Anna Rún is a visual artist who has exhibited her work in Iceland and internationally. She has also worked in theatres across Europe and directed a documentary film. Her practice is driven by a deep interest in the multifaceted relationship between the natural world and human beings — particularly the potential of plants and vegetation to enhance and enrich our lives..